Simone Large

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Simone Large is Head of Direct Supply at Emerging Travel Group. With a travel industry career spanning over two decades, Simone has held senior roles in destination management, business development, and partnership building at companies including Dnata Travel Group and W2M. She is focusing on redefining distribution as a product, experience, and strategic lever, creating value and differentiation in a highly competitive travel market while shaping the future of how hotels and partners connect.

Four distribution trends hoteliers can’t ignore in 2026

Hoteliers today are facing a range of significant challenges, from rising operational costs and digital transformation to the growing demand for hyper-personalization and rapidly...

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