Susie Hayes

1 POSTS
Susie Hayes is CMO at ReviewGuru, a multi-platform review management dashboard for hotel portfolios. She writes on reputation strategy, guest experience, and direct booking conversion.
https://reviewguru.app
Reviews & Reputation Management

The 5-Star Review Trap: Why Perfect Scores Hurt Direct Booking Conversion

Susie Hayes -
Most hotel marketing teams treat reviews like a video game score. Higher is better, perfect is best, and the goal is to climb. It’s...

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