Clearwater, FL, November, 2025 – ampliphi, the AI-powered revenue management system, has introduced two new features, Event Signals and Competitive Insights Tools. These capabilities enable hotels to anticipate market changes, adapt pricing with greater precision, and strengthen revenue strategies in competitive environments.
Understanding Demand in Real Time
The new Event Signals feature allows ampliphi to identify how local events such as concerts, festivals, and major sporting occasions affect traveler behavior and demand patterns. By continuously monitoring live event data and measuring its impact on search volumes, pickup trends, and competitor movements, ampliphi identifies when and where demand is likely to surge. These insights are factored into price recommendations, allowing revenue managers to anticipate demand shifts before bookings spike for specific dates.
Key advantages include:
- Proactive rate adjustments: Optimize pricing ahead of demand surges triggered by local events.
- Stronger market positioning: Stay competitive when nearby properties fail to react to real-time event signals.
- Operational efficiency: Reduce manual monitoring and rate changes, freeing time for strategic and guest-focused activities.
With Event Signals, ampliphi empowers hotels to stay one step ahead, translating live event intelligence into data-driven pricing decisions that maximize revenue opportunities.
Sharper Market Insights
ampliphi’s new Competitive Insights Tool gives hotels a clearer view of market activity and rate positioning. The tools offer:
- Detailed breakdowns of competitor pricing at the OTA level
- Bulk rank setting for both single and multi-day periods
- Flexible day or week views, with ranking defined by lowest or average OTA rates
These capabilities enable revenue managers to assess performance against competitors and make informed pricing decisions based on transparent, up-to-date data.
A Word from ampliphi’s Leadership
“The goal with these updates was to create features that turn data into practical value for hotel teams,” said Najib Nassif, Director of Technology at ampliphi. “Event Signals uses external market information to highlight real shifts in traveler demand, while Competitive Insights Tools offer deeper visibility into rate movements across the market. Together, they help hotels respond quickly and make decisions grounded in accurate, relevant data.”
About ampliphi
ampliphi is an AI-powered revenue management system that helps hotels optimize pricing, increase RevPAR, and improve profitability. Built by hoteliers for hoteliers, ampliphi integrates with PMS platforms to deliver clear, data-driven insights that simplify revenue management and support performance growth.
For more information or to learn about these new features, visit https://www.getampliphi.com/
