Thursday, June 13, 2024

Amanda Cole

Amanda Cole serves as Chief Marketing Officer of Bloomreach, leading the execution of the Company’s marketing strategy to drive further business demand and brand awareness. Amanda is a passionate marketing professional with more than 15 years of experience in helping SaaS companies build impactful brands, communicate differentiated value, and grow high-performing marketing teams. She previously served as the Company’s senior vice president of global marketing, having joined in January 2021 through the acquisition of Exponea. Prior to joining Exponea, Amanda served as Vice President,Demand Generation at Blueshift, a Customer Data Platform, and before that served as Vice President of Marketing, Americas and Global Programs at Basware, a financial software company.

Strategies To Build Brand Loyalty With Travelers

Unlike traditional shoppers, travelers aren't just seeking a product or service; they're searching for the perfect getaway — a family vacation, spontaneous weekend escape,...