Andrew Paul

1 POSTS
Andrew Paul is Managing Director of Americas Great Resorts, a hospitality marketing firm focused on demand generation and direct booking strategy for luxury hotels and resort destinations. With more than 30 years in the hospitality and travel industry, he helps high-end properties reduce reliance on third-party channels and strengthen first-party demand.
https://www.americasgreatresorts.net/
Hotel Marketing

Why Independent Luxury Hotels Are Competing on the Wrong Things

Andrew Paul -
In 2005, W. Chan Kim and Renée Mauborgne introduced a diagnostic question that reframed how strategists think about competitive failure: what if the problem...

Advertisement