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The hidden cost of rate disparity: OTAs undercutting hotels responsible for 50% rise in Cost Per Click (CPC)

SHR Group -
Houston TX, January 15, 2025 — Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads,...
Mobile Marketing

Mobile first: Brit smartphone hotel bookings overtake desktop for the first time

SHR Group -
Brits are now making more hotel bookings on mobile devices than desktops for the first time, new research from SHR reveals1. The hotel technology specialist...
Hotel Industry News

Hotels under pressure to respond as OTA competition for guests lead gen explodes

SHR Group -
The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests...

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Saturday, January 25, 2025

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Safestay selects tech leader Cloudbeds as part of its “Platform for Growth” strategy

Cloudbeds - 0
Safestay PLC, one of Europe’s largest hostel groups, is...
Hotel Industry Trends

Poor hotel tech is affecting employee retention, Cloudbeds finds

Cloudbeds - 0
San Diego, CA – Cloudbeds, the premier hospitality management...
Hotel Industry News

HiJiffy Empowers Hoteliers to Create Automated WhatsApp Messages with New Campaigns Manager

HiJiffy - 0
– HiJiffy, a leader in conversational AI for...

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