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Hotel Industry News

SHR tackles hotel ‘cart abandonment’ with Embedded Booking Engine

SHR Group -
Houston TX, January 29 2025 – Hotel technology specialist SHR has today launched the next generation of its booking engine, specifically designed to reduce...
Online Advertising

The hidden cost of rate disparity: OTAs undercutting hotels responsible for 50% rise in Cost Per Click (CPC)

SHR Group -
Houston TX, January 15, 2025 — Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads,...
Mobile Marketing

Mobile first: Brit smartphone hotel bookings overtake desktop for the first time

SHR Group -
Brits are now making more hotel bookings on mobile devices than desktops for the first time, new research from SHR reveals1. The hotel technology specialist...
Hotel Industry News

Hotels under pressure to respond as OTA competition for guests lead gen explodes

SHR Group -
The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests...

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Wednesday, April 23, 2025

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Actionable hotel marketing and revenue management strategies from hospitality industry experts. News, trends and advice to boost your bookings.

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Artificial Intelligence

6 AI Agents Reshaping Hotel Operations

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