Friday, February 7, 2025

Bärbel Pfeiffer

11 POSTS
Bärbel Pfeiffer is the founder of Text Spot On - creative hotel marketing that engages guests, generates leads and drives business.

Watch Your Words. They Impact Your Hotel Marketing.

Words are powerful tools. They attract or turn off. They bore or intrigue, and they trigger a wide range of emotions. Words can help you...

The Hotel Marketing Lesson We Can Learn From Listening To Unhappy Guests

If you’re as passionate about hotels, as I am, you’ll agree with me: Nothing beats the excitement of walking into a hotel lobby in the...

Hotel Marketing – Why We Should Stick With The Facts

When you promote your hotel, be honest. "Nobody is perfect" and admitting small weaknesses makes you instantly "human" and likeable. And that coming from a...

Hotel Marketing, Guest Reviews And The Art Of Emotional Connection

Hotels around the globe are happily promoting “their” review sites. Logos and links of TripAdvisor and similar sites are prominently displayed on hotels’ home pages...

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