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Hotel Industry News
Aspire Software, a division of Valsoft Appoints Rachel Douglas as CEO of roommaster, Leading PMS Modernization, AI Innovation, and Customer Value
October 10, 2025
Hotel Industry Trends
Why Meaningful Experiences are the Future of Hospitality: Creating Safari Travel Experiences that Inspire Sustainability
October 9, 2025
Hotel Industry Trends
IDeaS Releases 2026 Hospitality Tech Predictions: AI, Unified Strategies, and Workforce Resilience
October 7, 2025
View All News
Featured News
Hotel Industry Trends
Free Report: Hotel Marketing Trends in 2024
February 22, 2024
By Subject
Artificial Intelligence
Brand
Content Marketing
Conversion Rate Optimisation
Distribution Channels
Industry News
Industry Trends
Metasearch
Online Advertising
Revenue Management
Reviews & Reputation Management
Search Engine Optimisation
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Bärbel Pfeiffer
11 POSTS
Bärbel Pfeiffer is the founder of Text Spot On - creative hotel marketing that engages guests, generates leads and drives business.
http://textspoton.com/
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Content Marketing
How To Make Your Hotel’s Direct Booking Page Rock
Bärbel Pfeiffer
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August 15, 2017
Enter your favourite shop and look around. Why do you think it has become your favourite? Very probably, because besides offering good stuff, it’s...
Content Marketing
Build a Tribe to Attract More Hotel Guests
Bärbel Pfeiffer
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May 3, 2017
The taxi pulls away from the driveway and a deep sigh of relief washes over you. This troublesome guest has finally left. Which hotelier doesn’t...
Content Marketing
Captivate your Guests and Get More Direct Bookings in 2017
Bärbel Pfeiffer
-
January 25, 2017
Time to adjust a few things in your hotel marketing to stand out in 2017! Want to attract new business and get more direct bookings?...
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