Tim Major

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Tim Major is CEO of Operto, where he leads the development of agentic AI that helps hotels protect their brand and direct bookings from predatory OTAs. Before joining in January 2026, Major spent over 15 years in hospitality technology leadership, including as president of property management systems at Fullsteam.

The brand hijacking hotels have learned to live with

Search for your hotel by name and look at what comes back. Above your own website, there's a good chance you'll find a paid...

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