Tuesday, February 17, 2026
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Helping hotels interpret TripAdvisor TripBarometer

Travel website TripAdvisor has surveyed over 35,000 travellers and accommodation owners from around the world to compile the TripAdvisor TripBarometer report – a fantastic tool for accommodation providers and travel businesses, giving free insight into travel planning and purchase behaviours.

Unsurprisingly the study highlights that online plays a significant role in almost everyone’s travel planning. All very good you might think, but can any of this help me fill more rooms? Yes.

Read how in the original article on the Occupancy Marketing blog.

Hotel Speak
Hotel Speakhttps://www.hotelspeak.com/
Hotel Speak provides actionable hotel marketing and revenue management strategies from hospitality industry experts.

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