The expansion of Generic Top Level Domains (gTLD’s) in the Domain Name System is progressing quickly. You’ll recognise traditional gTLD’s as .com, .org, .net etc. The new domain extensions already being promoted include .hotel, .hotels, .london, .marketing etc.
According to ICANN, thousands of new domains could become available over the next few years; the application list is already over 56 pages long on the ICANN site.
Should you take the plunge and buy a shiny new domain? What will it cost? And what does the future hold for the hospitality industry and these custom domains?
Read the full article on the Occupancy Marketing blog to find out.