Friday, February 7, 2025

Dave McRobbie

9 POSTS
Dave McRobbie is digital strategist, working with digital agencies and direct clients to help them better understand how they can meet ever changing customer demands and expectations. He has worked within media, fintech, digital and public sectors and has led programmes as diverse as the creation of specialised social care services for the government and the NHS, through to the design and build of hotel booking engines. Currently working on several different projects including a new digital product launch, he tries to ignore the delivery mechanism and focus on the service a human receives but he is easily distracted by new music and old wine. He speaks at a number of industry events and can be found on Linkedin, Medium and Twitter (@davemcrob).

Think Outside of Technology: Persuasion Techniques

In my last article on this particular subject (which you can find here ), I wrote about the overarching online behaviours that web users exhibit...

Think Outside of Technology

I read an absolutely invigorating article on eHotelier recently which considered a number of ways that hotels can compete against Airbnb. If you are...

Hoteliers Should Stop Spending Money on Digital

Stop spending money on digital… or at least humour me and start to think about it. Start listening to yourself, an experienced hotelier, someone who has been...

Dave McRobbie’s Hotel Digital Marketing ‘To Do List’, 2015/16

I always said I would never, ever, ever create a list of ‘things’. I also said after the first time I was ill through...

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