Hotel Speak

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Hotel Speak provides actionable hotel marketing and revenue management strategies from hospitality industry experts.
https://www.hotelspeak.com/
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Conversion Rate Optimisation

4 behavioural economics techniques to improve hotel website conversion

Hotel Speak -
Attracting new website visitors can be costly and many marketing budgets simply won't stretch to cover expensive brand awareness campaigns. So how do you...
Content Marketing

4 Agile marketing ideas for hotels

Hotel Speak -
As hoteliers, we have become experts at reacting to last minute business needs to maximise profitability. The empty room is a missed opportunity, so...
Hotel Distribution Channels

The 4 Essential Hotel Parities – Rates, Content, Rooms & Market

Hotel Speak -
Consult Dictionary.com and you'll find that parity is defined with words like 'equality' and 'equivalence'. Ask a hotel professional what 'parity' means to them...
Hotel Distribution Channels

What perks should you offer to encourage direct bookings?

Hotel Speak -
As we all know, hotels and OTAs have an ongoing love-hate relationship regarding bookings. OTAs can drive anywhere up to 20% or more of...
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