Hotel marketing is constantly evolving. Yearly, monthly, weekly, even daily.
It’s more and more challenging for hotel marketing teams to keep on top of the various elements within the hotel marketing mix whilst enabling the distribution of a property through an increasing number of channels. Meanwhile, the boundaries between marketing, revenue and sales are becoming increasingly blurred as each become more reliant on the other to realise their full potential.
To help make sense of the multitude of options available to hotels, Marketing agency DPFOC have put together a useful infographic of the ‘Hotel Marketing Ecosystem’. Lisa Hallgren, MD of DPFOC in the USA and Canada, explains that “…the hotel marketing sphere is a complex one and the aim of the infographic is to explain the inner workings of it”.
The Hotel Marketing Ecosystem
