LONDON 6 January 2016. Elliott Pritchard, former CMO of leading European OTA Travel Republic, has joined hotel technology start-up Triptease as Chief Marketing Officer. His previous roles spanned the travel industry, including stints at P&O Cruises and Kuoni, as well as working with the likes of 3M and Motorola. Pritchard joins Triptease’s mission to help hotels increase direct bookings and to serve a rapidly expanding customer base already exceeding 8,000 hotels.
Pritchard said “There is huge potential for hoteliers to maximise their profitability through direct sales with the use of smart ecommerce tools. A great example is Triptease’s award-winning Price Check widget, which shows live prices from OTAs on a hotel website. It increases transparency and reassures consumers that they’re getting a great deal. It’s clear that from the attention it’s had from a certain OTA recently that it’s a powerful tool which is changing the hotel distribution landscape”.
Pritchard joins a formidable team lead by ‘Chief Tease’ Charlie Osmond, former Young Entrepreneur of the Year and member of The British Airways Business Advisory Board, who previously launched a successful innovation and recruitment consultancy. His brother James Osmond, who joined the business in September as GM EMEA, was previously the co-founder and CEO at global marketing consultancy CLEAR, which sold to M&C Saatchi for $35M. The team also includes GM Americas Alexandra Zubko, formerly Global Head of Strategy at InterContinental Hotel Group.
Triptease founder Charlie Osmond said “Elliott brings a wealth of travel marketing experience. I was really impressed by his experience in growing a team and his knowledge of driving online acquisition and conversion for an OTA will be a huge boost in the work we’re doing for hotels”.
Triptease (www.triptease.com) is a SaaS company that builds digital tools that create better experiences and relationships between hotels and guests. In 2015 Triptease launched Price Check, a widget for booking engines that encourages travellers to book direct.
The company was co-founded by Charlie Osmond, UK Young Entrepreneur of the Year, member of The British Airways Business Advisory Board and one of HSMAI’s top 25 minds, Alasdair Snow, named in TTGs Tomorrow’s Travel Leaders 30 under 30, and Alexandra Zubko, former Head of Strategy at Intercontinental Hotels Group and winner of IHIF Young Person Leader Award.
In 2015 Triptease won Phocuswright’s European Travel Innovator of the Year and Price Check won HSMAI’s Silver Award for Innovation.
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