Wednesday, May 22, 2019

A Billion Dollar Sinkhole [Infographic]

As we all know, maintaining rate parity plays a pivotal role in encouraging direct booking through a hotel website rather than a OTA or third party. But how big an impact does being out of parity have on the hotel industry?

SaaS company Triptease released some very interesting research yesterday suggesting that rate disparity in the hospitality industry could be costing hoteliers as much as $1Bn per annum.

Charlie Osmond, Chief Tease at Triptease comments:

“Disparity is a sinkhole, costing hoteliers millions. Policing and removing disparities has an immediate impact on direct bookings.”

Based on a global dataset of 33 million website searches, they discovered that on average, a direct hotel price is undercut by an OTA 23.7% of the time.

Check out some of their key findings in the infographic below or download their full report, which also breaks down rate parity issues by country/city, here.

OTAs Undercutting Hotels (Infographic)

OTA Billion Dollar Sinkhole

Sam Weston
Sam Weston
Sam Weston is an experienced digital marketing professional who has worked both client and agency side with a focus on the hospitality industry. Currently, he is Marketing Manager for a full service creative and digital marketing agency, 80 DAYS, based in Edinburgh, Scotland. Any views expressed on this site are his own.

Newsletter Signup

By signing up you agree to receive emails from Hotel Speak and select partners



21mayAll Day22FeaturedEyeforTravel’s Digital Strategy SummitHilton Tower Bridge, London, 5 More London Place, Tooley Street, London, SE1 2BYCountry:UKCity:LondonRegister

12junAll Day13FeaturedDirect Booking Summit ParisNovotel Paris Centre Eiffel Tower Hotel, 61 Quai de Grenelle Paris, 75015 Paris FranceCountry:FranceCity:ParisRegister

09octAll Day10FeaturedThe Annual Hotel ConferenceHilton Manchester Deansgate Hotel, 303 Deansgate, Manchester M3 4LQCountry:UKCity:ManchesterRegister

15octAll DayFeaturedHotel Revenue Distribution Summit 2019Marina Bay Sands, 10 Bayfront Avenue, Singapore 018956Country:SingaporeCity:Singapore

Recent News