Whether you’re running a hotel business with over 100 properties, a small independent establishment, or something in between, the foundations for any successful and thriving hotel business are guest loyalty and satisfaction. How do you ensure you achieve this in your hotel business in a way that is both efficient and effective? As ever, the answer is strong communication between your business and your guests. In this free eBook, you’ll find out how to build and develop long-lasting relationships with your guests in 6 easy to follow steps.
Here’s what you can expect to learn about:
Who and why
In order to effectively plan and execute proper guest communication, you’ll need to identify who your target audience is, and why you are looking to communicate with them. The first two steps – who am I communicating with? and why should I communicate? – offer a walkthrough for how to identify your guests’ needs and then align them with your own goals.
Once you know who you’re targeting and why, step three will demonstrate what you should do to create content that engages your guests. You’ll learn what makes your hotel stand out and what its unique qualities are.
Where and how
Every space in the hotel offers an opportunity where guest communication can take place. However, not all are effective and some may even be inappropriate – you wouldn’t expect guests to read about the services at the hotel while they’re visiting the spa, for example. This step will explain where in your hotel is best for guest communication, and how to effectively catch and maintain your guests’ attention.
The channels through which you communicate with your guests are as important as the content itself. In this final step, you’ll learn how effective different forms of communication such as personal contact, print, and digital channels can be when communicating with your guests. With this knowledge in hand, you’ll be well equipped to make an informed decision about which way is the right way to communicate with your guests.
Achieving guest loyalty and satisfaction
A foundation built on loyalty and satisfaction should be the first step for any hotel business and is crucial for success. By following the 6 simple steps in this free eBook brought to you by SuitePad, you’ll learn exactly how to effectively develop a relationship built on trust so your business can thrive in a competitive and dynamic industry.