Since 2014, writings have always been on the wall – the unstoppable growth in Chinese outbound travellers. While the UNWTO even organized a Workshop in January 2018 on “Chinese Outbound Tourism Market”.
A report in November by Travel Weekly Asia cited that Chinese outbound travel will more than double in the next decade, surpassing the US.
While a more recent survey by The Trade Desk working with Forbes found that 80% of Chief Marketing Officers will increase ad spending in China over the next 18 months. These are mostly global brands drawn by the unprecedented rise in Chinese Middle Class – over 550 million new generation spenders by mid-2020s.
But many CMOs admitted they lack local knowledge on marketing in China.
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As a Language Service Provider, IPPWORLD (http://www.ippworld.com) assists travel, hospitality and lifestyle establishments enhance their engagement strategy in global markets. We provide end-to-end Multilingual Localization and Transcreation (creative translation) solutions for website content and online booking information. Transcreation encourages higher readership amongst native-language speaking communities, helps drive conversions, grows revenue and builds brand loyalty. To understand how you can connect with your global audience through transcreation, drop us a mail at email@example.com, or connect with Joanne Chan on Linkedin.