As many of you know, website ranking is critical for most businesses. There could be a significant revenue difference when you rank #1 versus #7 on Google. That said, the key is knowing what the search engine wants and following its guidelines for optimizing your site.
Here are some tips that we used to improve the ranking of important keywords for the Condor Hotel. It is hard for a small hotel to compete with the heavyweights in the industry, but ranking right under them can still bring good traffic and leads. Here are 6 tips that we used to optimize our website for on-page SEO.
Make your website responsive
Making your site mobile-friendly is not enough. It should also be fully responsive, so content automatically adapts based on the visitor’s device.
More and more people are browsing the web on their mobile devices, so you’ll want to make sure that your site looks great no matter what type of device someone is using. Google has also switched to “mobile first” which means that they are looking at your mobile website before you desktop, so it is crucial that your site is right on mobile.
Reduce image weight
Google makes it clear that site speed matters when it comes to SEO. If your website takes too long (over a couple of seconds) to load, you’ll lose out on traffic. Visitors won’t waste time on a website that takes too much time to load.
One big culprit for slow speeds is images. Many websites use heavy and high-resolution photos that slow down the loading process. Some possible solutions could be:
- Using images in WebP format (Google recommended)
- Compressing the pictures (possibly under 100 kb) without compromising quality
- Using a plugin for image compression and converting to the correct format
Remove any unnecessary third-party codes
Unnecessary codes from third-party providers are another reason for slowing loading speed. This might include social media sharing buttons, tracking scripts, or advertising codes. If you don’t need it, get rid of it!
Using Google Tag Manager (GTM) could be a practical solution in this case. With GTM, you can add, monitor, and clean up codes, resulting in faster loading of the site.
Focus on good content
Content is still king when it comes to SEO. If you want your website to rank well, you need to make sure that you’re publishing high-quality content that provides value to your target audience.
Also, no page on the website should have thin content. It has to be informative and engaging, so the visitors actually read them and take the intended action.
Purchase a good hosting package
Your hosting package may be great, but it’s no good if you’re still getting slow speeds. A fast hosting plan is integral to improving your site speed and increasing SEO ranking. Purchase a package that can ensure a better page load time.
Optimize your on-page metadata
On-page metadata is how Google understands what a page is about. This includes a page’s title, description, keywords, and a few other factors. What you should do are:
- Make sure all your pages has h1 headings
- Increase the relevancy of your meta tags
- Optimize images with alt text and captions
- Use keywords effectively in page titles and content descriptions
- Site navigation should be clear and consistent across all pages
Implementing these strategies will help your site rank higher in the search engines, which means more traffic for you. Improved on-page SEO also means a better user experience for the visitors. And Google loves those websites that focus on their customer needs.