What’s New in 2022? Hotel Rate Parity Trends

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But what constitutes good parity? How often do direct prices tend to be undercut by OTAs, and what benchmark should you ultimately be aiming for when it comes to improving your parity?

At the recent Direct Booking Summit in Berlin, Triptease’s Chief Tease, Charlie Osmond and Product Manager for Parity, Andrew Williamson took hoteliers on a deep dive into the world of post-pandemic parity, rogue rate leakage and some surprising trends that are emerging in 2022.

Watch the recorded session now to discover:

  • How your hotel’s parity stacks up
  • Which OTAs are the worst parity leakers
  • Price undercutting trends on metasearch and how to tackle them
  • Tips and tricks to perfecting your parity strategy this year.


 

The findings in this video are based on data from Europe, Middle East and Africa but these insights speak to wider parity trends in the market. Are you interested in getting more specific parity data and trends for your region? Request it here.


This post originally appeared on the Triptease website and is reproduced with their permission.

80 DAYS Benchmark
80 DAYS Benchmark