Hotel Speak

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Hotel Speak provides actionable hotel marketing and revenue management strategies from hospitality industry experts.

4 Agile marketing ideas for hotels

As hoteliers, we have become experts at reacting to last minute business needs to maximise profitability. The empty room is a missed opportunity, so...

The 4 Essential Hotel Parities – Rates, Content, Rooms & Market

Consult Dictionary.com and you'll find that parity is defined with words like 'equality' and 'equivalence'. Ask a hotel professional what 'parity' means to them...

What perks should you offer to encourage direct bookings?

As we all know, hotels and OTAs have an ongoing love-hate relationship regarding bookings. OTAs can drive anywhere up to 20% or more of...

Use Google’s Reviews Dashboard to manage your hotels online reputation

A recent TripAdvisor TripBarometer report re-highlights the importance of online reviews in the purchasing behaviours of online travellers; 93% of travellers worldwide say online...

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