Tuesday, November 24, 2020

Hotel Marketing

FILTER NEWS:

Get to know your guests with guest profiles

‘The OTAs know more about your guests than you do.’ It’s a harsh comment but one that rings true for many. By compiling data and learning guest behaviour...

The Evolution of Hotel Chatbots (Updated)

Updated, May 2017: According to consulting firm Activate, 3.6 billion users will be using messaging apps to connect with friends and businesses by the end of 2018. With...

7 More Tired Travel Content Clichés to Avoid

Travel writing clichés are not a new topic for us. In fact, we’ve written about them several times before. But so endemic are clichés in hotel and...

The Power of Email Automation for Hotels

Automated transactional emails can be the cornerstone of a hotels' communication strategy – they share details about the transaction, include all reservation information and hotel details to...

A Billion Dollar Sinkhole [Infographic]

As we all know, maintaining rate parity plays a pivotal role in encouraging direct booking through a hotel website rather than a OTA or third party. But...

Add WhatsApp to your Hotel Engagement Strategy

As of February 2016, WhatsApp surpassed the 1 billion users mark. That means 1 in 7 people in the world now use it and what’s more, 42...

Think Outside of Technology: Persuasion Techniques

In my last article on this particular subject (which you can find here ), I wrote about the overarching online behaviours that web users exhibit - whether looking...

How to Keep Your Hotel Content Fresh & Original

Trying to put a figure on the number of hotels operating on our planet is something of a fool’s errand; conservative estimates suggest it falls anywhere between...

Is ‘Unadvertising’ the New Advertising for Hotels?

Hotel advertising has continuously evolved from glossy print ads, to digital display ads – filled with typical beach scenes and smiling hotel guests, to social media ads...

The 10 Best Types of Hotel Blogs

As any successful hotel marketer knows, creating an engaging blog is critical to success. Yet writing blog posts is not as easy as simply typing willy-nilly then...

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