Online Advertising

Online advertising tips, advice and suggestions for the hotel industry.

Grow Direct Hotel Bookings

10 Things You Must Do to Grow Your Hotel’s Direct Bookings...

There’s been a huge amount of talk in the industry over the past year or two about direct bookings, in an attempt to loosen the hold...
Google PPC Changes Hotels

How Google’s Paid Search Ads Change will affect Hotels

For the benefit of those who haven't been able to keep up to date with the latest Search Marketing news, and whom perhaps also...
Hotel Blog Posts

The 10 Point Checklist for a Successful Digital Marketing Campaign –...

If you’re reading this, you may be planning a January sale and thinking, “How will this help me?" Well, today you’ll learn how to...
Gmail Ads Hotels

How Your Hotel Can Take Advantage Of Gmail Ads

If you're a Gmail user it's highly likely that at some point you've noticed Google's recent advertising platform, Gmail ads, or Gmail Sponsored Promotions...
Hotels PPC Brand Bidding

PPC – should hotels bid on their own brand?

There is an ongoing debate about whether hotels should bid on their own brand name. While many hotels have seen the benefits and bought...
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