It would be a brave hotelier that hasn’t embraced social media in this day and age. Shire Hotels haven’t just embraced social at a marketing level, they’ve ensured it’s engrained within their entire business. A wise strategy; hotels must understand that the actions of any guest facing staff can impact on their social presence and negativity can quickly escalate amongst highly engaged online communities.
Sam Wilson, E-Marketing Manager of Shire Hotels shared this fantastic infographic with Hotel Speak; charting the growth of social media and the history of accommodation booking throughout the years. Primarily created as an internal exercise to highlight the effect of digital marketing within the hotel industry to their hotel teams, it offers valuable insight for all hoteliers on why social media is a channel you cannot possibly ignore if you want to maximise online revenue.
About Shire Hotels
Shire Hotels operate a collection of first-class 4 star hotels in key locations across the UK. Renowned for their attention to detail, each hotel has an individual character and style, but all six are united in their relaxed professional approach to service and hospitality. In addition to stylish guest rooms and suites, the hotels offer contemporary meeting facilities, an extensive spa with treatments and fantastic dining options.