Wednesday, May 22, 2024
Advertisement

3 Helpful Branding Tips For Hotels

As more and more hotel brands pop-up, hotels are increasingly looking for ways to gain that special USP and extra ounce of competitive advantage. Here are three tips and ideas for hotels looking to give their brand a memorable edge.

Unique design

If you observe Marriott’s upmarket brand Bulgari Hotels, you’ll notice each property has the same architectural exterior design. Each property has a stylish form of mesh which makes each hotel instantly recognisable. Further, the design’s uniqueness means it is frequently shared by guests and popular pages across social media.

While not all hotels can realistically and easily refurbish their entire architecture, rooms can be designed in a unique style (see CitizenM hotels as an example), or unique pieces of art could hang in the hallway of each hotel, for example.

Something unique, and ideally shareable (so guests will be more likely to share their experiences), is ideal for establishing a recognisable and memorable brand.

Synonymous look

Your brand guidelines should be intact so that your hotel is instantly recognisable across the board. From social media, website pages and brochures, to email signatures, business cards and stalls, make sure you use the same logo, font, colour scheme and design templates where applicable.

If a luxury hotel has a fabulous black and gold website, but a few horrible graphics and images on their Instagram feed, there’s a distinct feeling of poor communication, and no synonymous brand image.

Schedule a brand review with your marketing and communications team every one or two months to make sure all typology and all visual aspects look perfect and represent the same desired brand image.

Unique line of products

Does anyone remember the enjoyable piece of chocolate left on your pillow that you’d savour each night you spent in a Marriott hotel? This is an example of a branded product adding an extra dimension to the brand, and making each guest’s stay ever-so-slightly more enjoyable and memorable.

It doesn’t have to be chocolate (there’s probably a reason Marriott stopped doing that, after all), but a range of hotel-branded products which guests either enjoy on the spot, or take home with them, is a great way to extend your brand. A few ideas include branded toiletries, biscuits, coffee or tea, sweets, champagne or beer, water, slippers, eye-masks, earplugs, or books (who’s read the book about Four Seasons?).

It’s all about enhancing the experience, making each stay more memorable and developing an influential brand.

Hotel Speak
Hotel Speakhttps://www.hotelspeak.com/
Hotel Speak provides actionable hotel marketing and revenue management strategies from hospitality industry experts.

Related Posts

Upcoming Events

Popular Now

Advertisement

More like this
FURTHER READING

Will Booking.com’s designation as a ‘gatekeeper’ be a gamechanger for hoteliers?

As of Monday, May 13th, European regulators have designated...

Mews Acquires HS3 Hotelsoftware to Bolster German Expansion

Mews, a leader in hospitality technology and cloud-native...

RMS Cloud Appoints New CEO, Ushering In An Age Of Growth

Melbourne, 13 May 2024 - RMS Cloud, a leading...