Monday, July 22, 2019

Hotel Guests Deserve Fair Transparency

The hotel distribution landscape is changing at rapid speed. Technological developments create dynamic and real-time transparency and new actors establish themselves on the market. In the center of this are the hotel guests, who have become more digital in their search for hotel rooms. On one hand, it might seem like the modern guest is much more in control these days, thanks to easily available technology. But the reality is that the complexity of the market is making it increasingly difficult for travelers to ensure they are paying the right price for their stay. One way that Scandic Hotels aims to combat this is by starting to phase out static individual prices towards their contracted B2B leisure partners, and gradually move to a more dynamic pricing strategy.

Scandic Hotels is working with a large number of contracted B2B leisure partners which account for less than 10% of our business. We are happy to see that the Nordic countries are receiving increasing amounts of attention from leisure travelers in general, both intra-Nordic & internationally, and suppliers packaging tours into the Nordics contribute significantly to that development.

In a move to secure transparent and competitive pricing structures, Scandic Hotels has taken a position to support the adaptation of the wholesale and leisure segment to today’s rapidly changing marketplace. A more dynamic pricing structure will be implemented for the leisure travel season agreements in 2020. Our ambition is that this will ensure fair competitiveness but also greater transparency. This will also increase availability and secure that our rates are competitive at any given point in time. By further efforts in digitalization and exploring technological opportunities with partners there will also be opportunities to improve sourcing and reservation processes and securing a seamless connectivity with suppliers.

This will not happen overnight, our aim is to gradually phase out static individual prices where possible over the next few years, and we believe that most players on the market will be moving towards a more dynamic pricing strategy. This is the right way towards transparency and fair competition on the market as well as honesty towards the guests.

Jan Lundborg, Chief Commercial Optimization Officer, Scandic.

For more information, please contact:
Peter Bodor, Director of Communication (interim), Scandic Hotels Group
Email: peter.bodor@scandichotels.com
Phone: +46 70 648 70 65

 

Scandic Hotels
Scandic Hotelshttps://www.scandichotels.com/
Scandic is the largest hotel company in the Nordic region with 16,000 team members and a network of around 280 hotels in operation and under development in more than 130 destinations. Scandic Friends is the biggest loyalty program in the Nordic hotel sector. Corporate responsibility has always been a part of Scandic’s DNA and Scandic has been a pioneer when it comes to integrating sustainability in all of its operations. Scandic Hotels is listed on Nasdaq Stockholm.

Newsletter Signup

By signing up you agree to receive emails from Hotel Speak and select partners

1,034FansLike
3,302FollowersFollow

UPCOMING EVENTS

09sepAll Day10FeaturedFuture Guest Experience 2019Renaissance Las Vegas, 3400 Paradise Road, Las Vegas, NevadaCountry:USACity:Las Vegas

09octAll Day10FeaturedThe Annual Hotel ConferenceHilton Manchester Deansgate Hotel, 303 Deansgate, Manchester M3 4LQCountry:UKCity:ManchesterRegister

15octAll DayFeaturedHotel Revenue Distribution Summit 2019Marina Bay Sands, 10 Bayfront Avenue, Singapore 018956Country:SingaporeCity:Singapore

22octAll Day23FeaturedCustomer Experience Exchange for Travel & Hospitality 2019The Hurlingham Club, Ranelagh Gardens, London, SW6 3PRCountry:UKCity:London

22octAll Day23FeaturedDirect Booking Summit MiamiLoews Miami Beach Hotel, 1601 Collins Ave, Miami Beach, FL 33139, USACountry:USACity:Miami

31octAll Day01novFeaturedHOST 2019Business Design Centre, 52 Upper St, The Angel, London N1 0QHCountry:UKCity:London

Recent News

X