Thursday, May 28, 2020

Reopening Your Hotel After Covid-19 Lockdown: 7 Steps Recovery Strategy

Although each one of us hopes for the situation to improve at the earliest, a quick reality check points to something inevitable – Covid-19 is here to stay for the next few months, at least.

If you own or run a hotel, it’s time to prepare for a changing world. Soon, you’ll need to work harder than before for a hotel reopening after Covid-19. When the government and health services finally give the go-ahead, it will be time to get back to business.

As things improve, the market will regain its footing, ensuring you get good business in the latter part of the year and throughout next year.

While a lot of businesses are struggling to remain open, some are focusing on ways to maximise the time available during the ‘Great Lockdown’. Though usual marketing activities have taken a hit, hotel owners and managers can still consider several action plans to prepare for recovery.

Once the demand starts to improve, these businesses will have a strong head start and better control on the situation. Understanding customer behaviour, adopting safe and healthy practices, and focusing on implementing clear-cut strategies will be key to turning things back in your favour.

HotelMinder is a hospitality consulting & services agency providing strategy, digital marketing, technology and operations services to small and medium-sized independent hotels as well as apartment groups.

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