Tuesday, May 24, 2022

Conversion Rate Optimisation

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4 behavioural economics techniques to improve hotel website conversion

Attracting new website visitors can be costly and many marketing budgets simply won't stretch to cover expensive brand awareness campaigns. So how do you increase your website's...

7 ways to increase conversion using urgency

Creating urgency is a widely employed conversion tactic in eCommerce and yet, on the whole, seemingly underutilised in hospitality and travel. The potential to reduce time-to-book, increase...

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