A/B testing (sometimes knowns as split testing) is comparing two versions of web page to see which performs better. To find the better version, you split traffic...
“How can I get more bookings and more revenue?”
This is the question that every hotelier must answer to keep his business alive. The question is simple, but...
Colour influences our perception. It can change the way we think and feel about things.
For example, studies show that yellow stimulates appetite, whereas blue suppresses it. Darker...
Gift giving, is it really an unselfish act of kindness? Apparently not, if you agree with various studies that have been conducted into the psychology of the reasons...
Your hotel blog is shaping up nicely.
It’s loaded with stunning photos and useful articles that help establish your brand as an expert on the neighbourhood. Plus, you...
In a saturated online hospitality market where every website guarantees to offer the cheapest rates, hotels often lose out on direct bookings to consumers who (quite rightly)...
Attracting new website visitors can be costly and many marketing budgets simply won't stretch to cover expensive brand awareness campaigns. So how do you increase your website's...
Creating urgency is a widely employed conversion tactic in eCommerce and yet, on the whole, seemingly underutilised in hospitality and travel. The potential to reduce time-to-book, increase...
