Bottom line, your guests are smart.
When they see a 'secret hotel' offer on an OTA website (for example Last Minute's Top Secret Hotels) many aren't content with...
Attracting new website visitors can be costly and many marketing budgets simply won't stretch to cover expensive brand awareness campaigns. So how do you increase your website's...
Recent performance reports indicate that the UK hotel market is experiencing and forecasting growth; but are we ready and able to respond to this positive change outlook...
As hoteliers, we have become experts at reacting to last minute business needs to maximise profitability. The empty room is a missed opportunity, so the quickest to...
Consult Dictionary.com and you'll find that parity is defined with words like 'equality' and 'equivalence'. Ask a hotel professional what 'parity' means to them and they'll probably...
As we all know, hotels and OTAs have an ongoing love-hate relationship regarding bookings. OTAs can drive anywhere up to 20% or more of total room bookings...
A recent TripAdvisor TripBarometer report re-highlights the importance of online reviews in the purchasing behaviours of online travellers; 93% of travellers worldwide say online reviews have an...
It would be a brave hotelier that hasn't embraced social media in this day and age. Shire Hotels haven't just embraced social at a marketing level, they've...
The hospitality digital landscape is beyond saturated and very much a buyers market. OTAs (Online Travel Agencies) and travel meta search engines are extremely advanced and continuously...
