Wednesday, March 20, 2019

Hotel Marketing

FILTER NEWS:

Apex Hotels: why social media isn’t just another sales channel

As this Year’s Edinburgh International Festival drew to a close social media lit up as patrons and locals captured in glorious social detail the Virgin Money Fireworks...

Useful tactics to gather hotel guest feedback

Who would you rather have stay in your hotel? A guest who complains constantly or a guest who stays silent, choosing to vent their thoughts on social...

New Domain Extensions – .hotel, .hotels, .london, what do they mean to you?

The expansion of Generic Top Level Domains (gTLD’s) in the Domain Name System is progressing quickly. You’ll recognise traditional gTLD’s as .com, .org, .net etc. The new domain...

How secret are ‘secret hotels’?

Bottom line, your guests are smart. When they see a 'secret hotel' offer on an OTA website (for example Last Minute's Top Secret Hotels) many aren't content with...

4 behavioural economics techniques to improve hotel website conversion

Attracting new website visitors can be costly and many marketing budgets simply won't stretch to cover expensive brand awareness campaigns. So how do you increase your website's...

5 tips to improve your Revenue Management Strategy using 360˚ Revenue Management

Recent performance reports indicate that the UK hotel market is experiencing and forecasting growth; but are we ready and able to respond to this positive change outlook...

4 Agile marketing ideas for hotels

As hoteliers, we have become experts at reacting to last minute business needs to maximise profitability. The empty room is a missed opportunity, so the quickest to...

The 4 Essential Hotel Parities – Rates, Content, Rooms & Market

Consult Dictionary.com and you'll find that parity is defined with words like 'equality' and 'equivalence'. Ask a hotel professional what 'parity' means to them and they'll probably...

What perks should you offer to encourage direct bookings?

As we all know, hotels and OTAs have an ongoing love-hate relationship regarding bookings. OTAs can drive anywhere up to 20% or more of total room bookings...

Use Google’s Reviews Dashboard to manage your hotels online reputation

A recent TripAdvisor TripBarometer report re-highlights the importance of online reviews in the purchasing behaviours of online travellers; 93% of travellers worldwide say online reviews have an...

Newsletter Signup

By signing up you agree to receive emails from Hotel Speak and select partners