Sunday, February 28, 2021

Hotel Marketing

FILTER NEWS:

The Hotel Marketing Ecosystem

Hotel marketing is constantly evolving. Yearly, monthly, weekly, even daily. It's more and more challenging for hotel marketing teams to keep on top of the various elements within...

How could metasearch evolve from price comparison to product comparison?

A recent article by Tnooz suggested it’s time for travel metasearch to evolve. But what should this evolution look like? On the one hand, the industry has made...

Why Every Hotel Needs an Editorial Calendar

When creating online travel content, it is tempting to come up with brand new ideas as you go along. After all, travel is all about spontaneity; it's...

Odysys announces official launch

Odysys is pleased to announce that the company is now out of beta. Odysys is a digital marketing platform that fills a crucial need in the hospitality industry:...

From the wrong currency to lack of pictures: why hotel booking systems fail to convert

Triptease, the company dedicated to helping hotels increase direct bookings, has revealed a list of eight things that hotels could do to improve online reservations. Top of...

Promote Your Hotel Like A Hollywood Film Trailer

The Hollywood film trailer provides an incredibly useful and effective blueprint for marketing. It has to engage, entertain and inform its audience - encouraging them to go out...

Dave McRobbie’s Hotel Digital Marketing ‘To Do List’, 2015/16

I always said I would never, ever, ever create a list of ‘things’. I also said after the first time I was ill through alcohol at 16...

Triptease integrates with Sabre’s SynXis Booking Engine

Price Check widget increases onsite conversions by reducing price uncertainty and giving consumers confidence to book directly with the hotel. London-based start-up Triptease today announced a technology integration...

roomlia® launches customer loyalty program that offers users a free night for every seven nights booked

roomlia®, the mobile app named by Yahoo Travel as "The Hotel Booking App That Will Change Everything!" announced today the travel industry's most generous hotel loyalty program...

How to stop high staff turnover in the hospitality industry

Hoteliers are taking many initiatives to attract Millennials as guests, but they also need to come to terms with how this younger generation is changing the hospitality...

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