Hotel Marketing Advice for Hoteliers & Hotel Marketing Teams

Conversion Rate Optimisation

How to Use Call Tracking to Grow Your Bookings

Net Affinity - April 1, 2016

Not sure how to track the phone calls your hotel receives? Would you like to learn how to use call tracking to grow your hotel bookings? Here’s the...

Hotel Marketing

How Data Can Benefit Hotel Employee Time Management

ALICE - March 21, 2016

In an effort to help our peers compete, we at ALICE sat down with a roundtable of New York City’s leading hotel General Managers to learn how...

Hotel Marketing

The 3 Questions That Keep Hotel General Managers Up At Night

ALICE - March 17, 2016

In an effort to help our peers compete, we at ALICE sat down with a roundtable of New York City’s leading hotel General Managers to learn how...

Hotel Marketing

Secrets of the Data-Driven Hotelier

ALICE - March 15, 2016

In an effort to help our peers compete, we at ALICE sat down with a roundtable of New York City’s leading hotel General Managers to learn how...

Hotel Marketing

Think Outside of Technology

Dave McRobbie - March 6, 2016

I read an absolutely invigorating article on eHotelier recently which considered a number of ways that hotels can compete against Airbnb. If you are interested, you can...

Online Advertising

How Google’s Paid Search Ads Change will affect Hotels

Matt Tutt - February 26, 2016

For the benefit of those who haven't been able to keep up to date with the latest Search Marketing news, and whom perhaps also haven't noticed the...

Hotel Marketing

Use Geo Targeting On Your Website To Grow Direct Bookings

Rajesh Rajan - February 23, 2016

As cost of customer acquisition cost continues to grow a hotel has to use all their assets much more efficiently. Websites play a big part in this...

Landing Page Best Practices for Your Hotel’s Spring Offers

Net Affinity - February 22, 2016

Have you created a landing page to promote one of your hotel’s spring offers? If you’re looking to strengthen your landing pages, here are some top tips to give...

Mobile

Capitalizing on Micro-Moments in Travel

Sarah Harkness - February 19, 2016

If you have walked down the street, rode a bus or sat at a table in a restaurant recently, then you have noticed that everyone has their...

Content Marketing

How Hotels Can Enliven their Travel Content

Mandy Hegarty - February 15, 2016

There has never been so much travel content at our fingertips. Every day, hotel, travel and news websites publish reams of articles and blogs on everything from...

Hotel Marketing

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