Friday, September 17, 2021

Hotel Marketing

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Strategies to reduce dependency on OTAs

The hospitality digital landscape is beyond saturated and very much a buyers market. OTAs (Online Travel Agencies) and travel meta search engines are extremely advanced and continuously...

Hotel Jargon Buster

Don't know your ADRs from your FITs? Don't worry, you're not alone. This handy A to Z hotel jargon buster will help get you up to speed...

7 ways to increase conversion using urgency

Creating urgency is a widely employed conversion tactic in eCommerce and yet, on the whole, seemingly underutilised in hospitality and travel. The potential to reduce time-to-book, increase...

Helping hotels interpret TripAdvisor TripBarometer

Travel website TripAdvisor has surveyed over 35,000 travellers and accommodation owners from around the world to compile the TripAdvisor TripBarometer report – a fantastic tool for accommodation providers and...

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