Monday, October 18, 2021

Hotel Marketing

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6 Unique Travel Startups & Services to help Optimise Revenue & E-Commerce Strategies

It’s no secret that third party services and new intermediaries are popping up faster than we can keep track of, however as revenue and e-commerce managers we...

Forget Website Conversions; Your Guests Are Completing Tasks

Conversion(s) don’t exist. There are no such things. Hotels and those in hospitality should stop focusing on them. Stop marketing your website and focus on the delivery of tasks. Let...

9 Usability Lessons Hoteliers Can Learn From Hilton, Booking.com & Skyscanner

Recently, we looked at the importance of user testing hotel websites on Hotel Speak. To highlight how user testing can be useful in finding opportunities to improve,...

6 lessons that hotels must learn from e-commerce

First impressions count. Guests form an opinion of your hotel as soon as they try to make a booking. By making that process as swift and painless...

The importance of user testing hotel websites

Day to day, we crunch a lot of numbers in the hotel industry, especially online where the wealth of data available can sometimes seem a little overwhelming....

Getting bold with OTAs – Shire Hotels add price comparison to reduce booking abandonment

In a saturated online hospitality market where every website guarantees to offer the cheapest rates, hotels often lose out on direct bookings to consumers who (quite rightly)...

Robotels – could robots change the future of hospitality?

It's an exciting time for hospitality and emerging technologies. Android/iOS wearable gadgets look set to allow you to check in with a wave of your wrist. Metasearch...

Apex Hotels: why social media isn’t just another sales channel

As this Year’s Edinburgh International Festival drew to a close social media lit up as patrons and locals captured in glorious social detail the Virgin Money Fireworks...

Useful tactics to gather hotel guest feedback

Who would you rather have stay in your hotel? A guest who complains constantly or a guest who stays silent, choosing to vent their thoughts on social...

New Domain Extensions – .hotel, .hotels, .london, what do they mean to you?

The expansion of Generic Top Level Domains (gTLD’s) in the Domain Name System is progressing quickly. You’ll recognise traditional gTLD’s as .com, .org, .net etc. The new domain...

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