Thursday, June 20, 2019

Hotel Marketing

FILTER NEWS:

Airbnb Is On The Rise: Hotels Should Be Prepared

As the world grows smaller and communications of all kinds soar in frequency and volume, peer-to-peer platforms like Airbnb are rising. Suddenly, every home with an empty...

Twitter, Hotel Concierge, and The Connected Traveler

Not that long ago, a vacation used to mean unwinding and unplugging; turning off work emails and living in the present. Even as recently as 2013, the...

How Your Hotel Can Take Advantage Of Gmail Ads

If you're a Gmail user it's highly likely that at some point you've noticed Google's recent advertising platform, Gmail ads, or Gmail Sponsored Promotions to give it...

Hoteliers Should Stop Spending Money on Digital

Stop spending money on digital… or at least humour me and start to think about it. Start listening to yourself, an experienced hotelier, someone who has been involved in the...

How to Create Guest Personas Using Google Analytics

Supercharging your conversion rate by analysing large chunks of data can be a tough nut to crack. How do you convert all that data into the kind...

The Growing Importance of Travel & Tourism to the Global Economy [infographic]

The ever increasing importance of the travel and tourism industry to the global economy is summarised in this excellent infographic from Mario Skrzypczak, Sales and Marketing Manager...

How to Increase Bookings With Colour Psychology

Colour influences our perception. It can change the way we think and feel about things. For example, studies show that yellow stimulates appetite, whereas blue suppresses it. Darker...

10 Content Writing Clichés To Avoid

A regular column by the content writing experts World Words.

5 Ways Psychology Can Help Grow Hotel Gift Voucher Sales

Gift giving, is it really an unselfish act of kindness? Apparently not, if you agree with various studies that have been conducted into the psychology of the reasons...

PPC – should hotels bid on their own brand?

There is an ongoing debate about whether hotels should bid on their own brand name. While many hotels have seen the benefits and bought into the idea...

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