Wednesday, June 19, 2019

Hotel Marketing

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4 behavioural economics techniques to improve hotel website conversion

Attracting new website visitors can be costly and many marketing budgets simply won't stretch to cover expensive brand awareness campaigns. So how do you increase your website's...

5 tips to improve your Revenue Management Strategy using 360˚ Revenue Management

Recent performance reports indicate that the UK hotel market is experiencing and forecasting growth; but are we ready and able to respond to this positive change outlook...

4 Agile marketing ideas for hotels

As hoteliers, we have become experts at reacting to last minute business needs to maximise profitability. The empty room is a missed opportunity, so the quickest to...

The 4 Essential Hotel Parities – Rates, Content, Rooms & Market

Consult Dictionary.com and you'll find that parity is defined with words like 'equality' and 'equivalence'. Ask a hotel professional what 'parity' means to them and they'll probably...

What perks should you offer to encourage direct bookings?

As we all know, hotels and OTAs have an ongoing love-hate relationship regarding bookings. OTAs can drive anywhere up to 20% or more of total room bookings...

Use Google’s Reviews Dashboard to manage your hotels online reputation

A recent TripAdvisor TripBarometer report re-highlights the importance of online reviews in the purchasing behaviours of online travellers; 93% of travellers worldwide say online reviews have an...

The Value of Social Media Infographic (Shire Hotels)

It would be a brave hotelier that hasn't embraced social media in this day and age. Shire Hotels haven't just embraced social at a marketing level, they've...

Strategies to reduce dependency on OTAs

The hospitality digital landscape is beyond saturated and very much a buyers market. OTAs (Online Travel Agencies) and travel meta search engines are extremely advanced and continuously...

Hotel Jargon Buster

Don't know your ADRs from your FITs? Don't worry, you're not alone. This handy A to Z hotel jargon buster will help get you up to speed...

7 ways to increase conversion using urgency

Creating urgency is a widely employed conversion tactic in eCommerce and yet, on the whole, seemingly underutilised in hospitality and travel. The potential to reduce time-to-book, increase...

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