Thursday, October 17, 2019

Hotel Marketing

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The Growing Importance of Travel & Tourism to the Global Economy [infographic]

The ever increasing importance of the travel and tourism industry to the global economy is summarised in this excellent infographic from Mario Skrzypczak, Sales and Marketing Manager...

How to Increase Bookings With Colour Psychology

Colour influences our perception. It can change the way we think and feel about things. For example, studies show that yellow stimulates appetite, whereas blue suppresses it. Darker...

10 Content Writing Clichés To Avoid

A regular column by the content writing experts World Words.

5 Ways Psychology Can Help Grow Hotel Gift Voucher Sales

Gift giving, is it really an unselfish act of kindness? Apparently not, if you agree with various studies that have been conducted into the psychology of the reasons...

PPC – should hotels bid on their own brand?

There is an ongoing debate about whether hotels should bid on their own brand name. While many hotels have seen the benefits and bought into the idea...

Five Top Content Editing Tips for Hotels

A regular column by the content writing experts World Words.

New Course Helps Travel and Hospitality Startups Get Noticed

A new email course launched this week to help startups stand out in the increasingly crowded and competitive online travel industry. How To Get Your Travel Startup Noticed...

The Hotel Marketing Ecosystem

Hotel marketing is constantly evolving. Yearly, monthly, weekly, even daily. It's more and more challenging for hotel marketing teams to keep on top of the various elements within...

How could metasearch evolve from price comparison to product comparison?

A recent article by Tnooz suggested it’s time for travel metasearch to evolve. But what should this evolution look like? On the one hand, the industry has made...

Why Every Hotel Needs an Editorial Calendar

When creating online travel content, it is tempting to come up with brand new ideas as you go along. After all, travel is all about spontaneity; it's...

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