All hoteliers know that an online presence is essential for a successful business. One of the most important aspects of your online presence will be the photos of your hotel which you capture and choose to share with potential guests. Photos of the hotel will often be the deciding factor in whether a guest will choose to book a stay. For an insight into other deciding factors into guest decision making, read our article on what travellers check before booking a hotel online to find out more and get ahead in your hotel’s online marketing. This guide to taking good photographs of your hotel will provide a useful insight into what brings photos to life!
Hire Professional Help
The first step in getting the perfect photographs requires getting some professional help. Hiring a professional photographer is a big expense to your business, however, the quality of photographs is undeniable and will result in more bookings. It will pay for itself in the long run!
A photographer will come equipped with the right camera, lens, and lighting for the job. Ensure the photographer brings a wide-angle lens to capture the rooms fully. Research what sizes and formats are required for booking platforms, so they do not appear cropped or distorted once published online. If you are printing your brochures, look no further than TonerPartner’s toner and printer cartridges for excellent quality when printing your hotels’ photographs.
Good Lighting for Crisper Shots
Good lighting will result in the crispest and cleanest looking photographs. Book your photographer during the brightest time of the day. Any time between 10am and 3pm will bring out the true colours in the room. Turn off any lighting in the room to prevent a mixture of warm and cool tones in the photograph. And lastly, although we cannot always predict the weather, it is advisable to shoot on cloudy days to prevent overexposure from sunlight.
Correct Angles for Sleeker Looks
A neutral shot with straight lines is more pleasing to the eye than a photograph taken from an angle. Advise your photographer you would like your photographs taken at hip height to accurately capture the environment. This will give your photographs a more sophisticated look.
Set the Stage
Take some practice shots before your photographer arrives to give yourself an idea of how the photographs will look. Take note of the positioning of items, what could be removed from the shot, which close-ups are worthwhile, etc. Ensure your photographer takes plenty of photos, so you will have many options when it comes to choosing the final edit. Don’t be afraid to move things around during the shoot.
The most eye-catching aspects of hotel rooms are the bedding and the outside scenery. A room with a view is attractive to many guests. The outside view can be maximised in post-production editing by the photographer. Additionally, use fresh new fabrics to draw the potential guests’ eye to the highlight of the room. Invest in some high quality bedding for the shoot with no wrinkles and straight edges.