Wednesday, June 3, 2020

Hotel Marketing

FILTER NEWS:

4 Reasons Hotels Should Offer Their Webpages in Various Languages

Nowadays, the majority of travellers use the Internet as their primary tool for discovering parts of the world they want to visit, attractions they want to see...

Hotel Direct’s Star For a Day Launches

Theatre break specialists, Hotel Direct, has launched an online theatre hub, Star For a Day. It includes exclusive interview with West End stars including James Backway, the...

Triptease increases direct bookings by 35% with Price Check

Travel SaaS start-up Triptease has seen direct bookings for its hotel clients shoot up 35% on average across Europe and the Americas. 300 properties have integrated the...

Why An Enticing Call To Action is Essential For Your Hotel Blog

Your hotel blog is shaping up nicely. It’s loaded with stunning photos and useful articles that help establish your brand as an expert on the neighbourhood. Plus, you...

6 Unique Travel Startups & Services to help Optimise Revenue & E-Commerce Strategies

It’s no secret that third party services and new intermediaries are popping up faster than we can keep track of, however as revenue and e-commerce managers we...

Forget Website Conversions; Your Guests Are Completing Tasks

Conversion(s) don’t exist. There are no such things. Hotels and those in hospitality should stop focusing on them. Stop marketing your website and focus on the delivery of tasks. Let...

9 Usability Lessons Hoteliers Can Learn From Hilton, Booking.com & Skyscanner

Recently, we looked at the importance of user testing hotel websites on Hotel Speak. To highlight how user testing can be useful in finding opportunities to improve,...

6 lessons that hotels must learn from e-commerce

First impressions count. Guests form an opinion of your hotel as soon as they try to make a booking. By making that process as swift and painless...

The importance of user testing hotel websites

Day to day, we crunch a lot of numbers in the hotel industry, especially online where the wealth of data available can sometimes seem a little overwhelming....

Getting bold with OTAs – Shire Hotels add price comparison to reduce booking abandonment

In a saturated online hospitality market where every website guarantees to offer the cheapest rates, hotels often lose out on direct bookings to consumers who (quite rightly)...

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