As we all know, maintaining rate parity plays a pivotal role in encouraging direct booking through a hotel website rather than a OTA or third party. But...
In my last article on this particular subject (which you can find here ), I wrote about the overarching online behaviours that web users exhibit - whether looking...
Trying to put a figure on the number of hotels operating on our planet is something of a fool’s errand; conservative estimates suggest it falls anywhere between...
Hotel advertising has continuously evolved from glossy print ads, to digital display ads – filled with typical beach scenes and smiling hotel guests, to social media ads...
As any successful hotel marketer knows, creating an engaging blog is critical to success. Yet writing blog posts is not as easy as simply typing willy-nilly then...
Last month, we sat down with our New York City hotel GMs to talk about how they currently leverage data at their hotels.
Although there’s much to be...
So, you’ve got your hotel website up. You’ve done all the hard work that goes into getting visitors to your site. You’ve spent time and money on SEO, paid...
